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We air all the Vans Triple Crown events, in all the sports skateboarding, snowboarding, and wakeboarding, but we air them as events of that sport. We air a one-hour show on each of the Vans Triple Crown of Skateboarding events, and then do a half-hour compilation show, which is sort of highlights from each of the three skateboarding events.
Then you have the X-Games, which are the Olympic-style presentation in which you see a variety of sports. The only relationship is that you just have people of pretty good athletic ability who are competing because of the love they have for their sport. And the feedback that we get from people who have a passion for their particular sport is the same feedback that a network who televises the Olympics gets from the people who have a passion for those particular sports.
If you take that same correlation, the amount of sports viewers who are more entertained and more interested in seeing an event which has a variety of sports is like the number of street skaters, and the number of viewers who only have a passion for a particular sport is like the number of vert skaters.
What we hear from people like yourself and others in the skateboarding industry, we hear from the wakeboarding industry, BMX, and other sports. Initially we had the wrong people commentating on skateboarding—absolutely the wrong people. In talking about things, I try to be as candid as possible to let you know where I think the problems are.
We need the feedback, so one thing we started three years ago is an athletes-advisory council for the X-Games, in which two people from each sport are selected by the athletes , and we have meetings twice a year. As a matter of fact, we just had one last week. Unfortunately, the skateboard representatives could not make it schedule-wise.
In the past, Tony Hawk and Bob Burnquist have been on that. These meetings are really designed to hear from the athletes, but we need feedback from people who have an incredible passion for their sport, to try and guide us on what the right thing to do is. Because at the end of the day, we cover a whole bunch of sports on our network. And what that ends up resulting in is some mistakes along the way. But one of the things we have done from a research standpoint is to find out that people who are a little older now accept skateboarders, accept the athletes from these sports overall, and understand a little better why their kids are into skateboarding or BMX.
The benefits of having something like the X-Games on air are undeniable. ESPN is something the general population really respects for its sports coverage in all the different genres. My picture of a healthy future for skateboarding is a much more diverse sport, where you can participate in many different ways, and where there is a lot more TV programming, videos, video games, and peripheral items like fingerboards to keep people interested in the sport in different ways. And certainly the TV events are part of that.
You almost have to watch it in that way, though I think some of the criticism maybe legit in that, the way the contests are edited, you only see certain parts of runs. That was a show only on skateboarding. Tell us how that is in terms of what you are looking for in show on skateboarding. We always want to get feedback. In years past, the in-line, the skateboarding, and some of the other sports were interspersed, where you have a few minutes of each.
Is that something you plan to continue? Or is it going to be a little more segregated? The first couple years we changed sports in every segment.
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